How Custom Labels for Packaging should be Made?
It is just hard to deny that in this world, first impression is where we based our judgments on a person or things, and businesses know how important this is. Better make the most of your first impression because it is your only shot in ensuring that you stay to the minds of your customers. What better way of doing such than taking advantage of custom labels on your packaging. This basically acts as your business ambassador. The impression that these labels make stays in your customer’s minds and become almost immediately synonymous to the brand of your company.
Don’t disregard the next points if you are currently on the works for your business label design.
Number 1. Color – color of custom labels made on behalf of your business is the very first thing people would see. And for this reason, it is imperative that it’s eye catching but, it should be garish as to offend your customers. Bright colors are effective so long as they are not dominating your label. Both the font and size of letters used in various parts of the label also needs to complement everything and easy to read.
Number 2. Logo – what makes your company to be recognized easily by people and for it to cast shadow among others is its logo. For your logo to be identified easily by people, it has to be large enough on your custom labels. But it must not overshadow the important details in it. If you could afford to have your logo imprinted to your labels, then it’ll create a sense of affluence as well as success. This in the end will be followed by brand association.
Number 3. Contact info – on custom labels created for shipping and packaging purposes, it must have contact info. The name of your company, its address as well as contact details must be printed clearly in an easy to read manner in which your customers and the delivery company can see. You have to make the same label available in the package in case of returned goods. It must be included with bill of lading or the list of package contents.
Number 4. Lamination – what seems to be the problem with label design throughout shipping is that, it’s exposed to elements. If you would like to maintain the viability of the custom label, then it has to be laminated. The shiny surface will be water repellent and make anything printed on it stand out.
Be sure that you follow these 4 rules if you want custom labels to meet its purpose.