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Marketing Strategy and Movie Distribution Plans

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It’s too easy to neglect having a marketing strategy and movie distribution plan when producing on an indie film budget. Producers are focused on fleshing out a tight screenplay, hiring cast and crew while keeping track of every dollar they spend. Studio budget movies hire goliath companies to develop a marketing strategy and movie distribution plan for their latest blockbuster.

Indie filmmakers have to get creative with their marketing strategy and movie distribution plan so their creative hard work doesn’t just disappear after it’s done. I’ve been learning a lot of good stuff by following what other filmmakers are doing to market a movie in order to make film distribution money.

One movie with a sexually driven theme created artwork and an attention grabbing marketing package that included condoms with the name of the film printed on them. I read they stood out at film festivals with this creative approach. There are also rare indie produced movies that are so damn entertaining they secure meaningful movie distribution without a strong marketing strategy to promote them.

But why take the gamble that your movie will be one of the rare ones? Thinking about a marketing strategy and movie distribution plan early as possible is what successful indie producers do. I don’t read entertainment industry trades like The Hollywood Reporter or Variety because they don’t have information based off the real life indie cinema scene.

I’ve been turning to blogs more and more that are ran by indie producers and filmmakers that share what marketing strategies and movie distribution plans have worked for them. I really like reading Indie Slate Magazine and MovieMaker Magazine because they spend time focusing on the business of indie filmmaking not just the creative part of the process.

Creating an online buzz for an indie feature is one of the most effective ways to market a movie without having to spend money you don’t have. It only takes personal time to run a movie blog, Twitter account, Facebook page, Google +1 and other popular social networking outlets. Crowd funding for indie movies has really shown that people do respond to online marketing. The effort to keep a movie blog fresh and stay connected with people pays off in the end. Building interest for a movie online is the way to go.

Having an idea of what the movie distribution plan is going to be will depend on what you want as a producer. Are you going to self-distribute or look to land a distribution deal with a company?

Movie self-distribution makes financial sense for smaller budget indie films. Self-distribution allows the creators to keep control of the rights to their movie. Less money has to be made from direct sales to make a real profit from a movie because there aren’t distribution fees and percentages taken out by a distributor. Many filmmakers have made money for their film investors and themselves from their work through self-distribution combined with an aggressive online marketing push they do themselves.

Landing a movie distribution deal normally offers greater exposure and more people see a movie that is released by a film distribution company worldwide than a self-distributed titled. Movie distributors that cater to releasing indie films usually don’t put together a big marketing strategy. They have relationships with film buyers all over the world that receive their catalog of available titles or see what they have at film markets.

Avoid a past mistake I made by sitting back after signing a distribution deal expecting the distributor to market the hell out of the title. It’s important to still have a workable marketing strategy after you sign a movie distribution agreement. You’ll have to check with the distributor to see what you can and can’t do to market your movie online. But overall it’s a win-win for both parties in exposure and film sales.

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Waking Up to a New Horizon

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LIFE!!!

To believe in your life is to have hope in what tomorrow will bring.

When a man works on his physique, straight & a woman enhances her beauty with colors & ornaments, it brings us back to the dark days where the ancestors would be ready to face the battle of survival.

Live life to the fullest of your emotions. Appreciate the sunrise & the sunset.

To enjoy every single moment, to win depression, to do volunteer work, to trust your instinct.

Learn how to forgive, don’t hold yourself to insignificant and worthless issues.

Smile until you cry. Have positive thoughts. Your thoughts will turn into words, your words will turn into actions & your actions will lead you into the life you choose to have.

Respect other people’s feelings. laugh by yourself, laugh of your self, be honest, start looking a lives around. Happiness can arrive in small packages. Understand that you are   unique .

Dance; don’t be embarrassed. Don’t hold your self to matter because it does not matter. You can replace it as many times as needed, it’s just matter.

Breathe the ocean breeze, pay attention to Mother Nature. Appreciate a raining day or even a hot one. Be motivated, be able to see beyond the appearances.

To discover something so simple but yet so important. We need each other. Always look at new horizons.

Acknowledge that you are human and so am I.

Go ahead and be ready to win your biggest opponent which is yourself. See your beauty.

Understand that life is consequence of your actions & don’t delay any decisions.

Live life with passion. Put you positive energy in everything you do.

Are you going to bake a cake? Let it be the best cake!

Are you going to clean the floor? Let it be the cleanest floor! And don’t ever be sorry for what you did not do.

Be a partner, take advantage in the opportunities life keeps on presenting you.

Listen to your heart, because it is The Master.

Love life as if there’s no tomorrow.

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Does Karate Really Help Longevity? Why Does Data Not Support It Across 118 Masters

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There has now been a study done on the issue of longevity across karate styles in concert with data crunching by a University of South Australia academic. It was done as karate is perceived by practitioners as lifespan extending, however the sport and art is unique in a number of ways given its injury rate, life-long stresses and training culture. So given that the vast majority of karate-ka that have been polled over the years believe that the art fosters a long life, highlighting the stereotype of a ‘Yoda’ like old and wise master, it was worth re-visiting as this may not in fact be the reality.

The study involved:

– multiple doctors spanning medical research, clinicians a psychologist & karate practitioners

– data that shows that lifelong karate practice in different styles has different effects on lifespan, including:

– regional effects (East, West, post WWII until today & comparisons to karate-ka born in the 1800s)

– differing types of inflammation and how it possibly ties to karate longevity

– sparring, drills, ude tanren and kata like sanchin how do each of them really impact longevity

– dojo cultural considerations

– the effect of the developed karate persona & combative environments on longevity

In particular the data shows that all karate styles’ masters, on average, die young since WWII. However the exploration of the many variables and links to style types as well as noting some differences is key (and evidence based practice approach by region, style and era). For example, the data for the masters who lived in the 1800s is somewhat unique, and attributes of training today provides possibilities as to why that it is the case. Data spanned 118 karate masters (8th dans, style founders, style successors etc.) to analyse the links to shortened lifespan in karate styles and factored in: injury rates, diets in regions, psychology and combative factors and stance/practice types.

In some ways the general idea of this existed in the 1800s despite today’s almost universal spin that martial arts results in long-term health as a core theme. Supporting this are some interesting statements on the topic by passed masters such as Itosu of the 1800s, Shito-ryu’s Mabuni, Asai of Shotokan who openly stated health may not go hand-in-hand with budo.

Understanding the pluses and minuses for certain ways of doing karate inside all of the styles from Shotokan, Goju to Shito-ryu, is key for many who have health as a central theme.

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Why You Need To Add Opt-In Offers

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We have all seen them, services that are offered to us at no charge, the e-books, videos and reports that are generated to entice us to click the Submit button.

They offer us for FREE, all the information we are seeking and all we have to do is fill in the form and click next.

These are called your Opt-In Offer.

Your Opt-In Offer is usually the starting point of the online marketing cycle. It’s the first peek of who you are and what you’re about. It’s one of the ways to grow and gather your customer list.

Many of us when first starting don’t want to think of selling ourselves, but in a small way that is what you are doing. The opt-in offer is the beginning of your “sales funnel” which is a tool to help you grow your potential list.

The thought behind the opt-in offer is to build your own personal list of customers. This can be used as a mailing list, email list, sending a sales letter, special offers, promotions and product offers, the list can be endless.

Returning Customers are your raving fans. They are the ones that enjoy your products and see the value of them. And most of the time they are the ones that will spend the extra money on your new products or services because they already know the quality of your work.

When going out to eat to that special restaurant that you only go to now and then. You are excited and willing to wait all day because you know the quality of the meal you’re going to get. You already know the appetizer you will order because you sampled it before. Your mouth is watering as you wait for it to come to your table. You can already anticipate its taste and smell the aroma; it is making your mouth water…

This is the scene you want to portray with your opt-in offer. You want people anticipating its arrival. And when it comes, they jump on it.

To create your offer, you’ll want to use some of your best work. You want to give others the ability to see your potential as well as giving your readers the ability to envision themselves applying the tips you are offering. Thinking this process through and what the message you’re sending is is very important, so take your time with this stage. Your goal is to have your customers… Want More.

You want them coming back time and time again because you are speaking to their needs. You have given them the ability to apply one small nugget to their online marketing or whatever niche you find yourself in. You have offered them the results they have been looking for.

Creating an offer that will continue to give back to your readers or customers is the goal of creating a powerful opt-in offer.

Remember my friends… “Success Is Not An Accident”

Make it a Great One

Donna

Search Engine Marketing is one of the core elements to your businesses online success. I offer a custom service especially for the small business owner that would like to make their local community aware of their services.

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Godparent Gifts – The Top 5 Tips When Buying Gifts for Your Godchild

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As a godparent choosing a gift for your godchild can be a real minefield. Babies are especially difficult as they grow and develop so fast that clothes and toys are often redundant within 6 weeks. The old faithful “he will grow into it” gift choice has served godparents well over the years, if in doubt make sure the gift is advanced and the child will eventually get a lot of enjoyment from it.

In my experience as a father of 2 young boys, the notion of buying gifts for kids that are about 2 years advanced for them is far from ideal. Our oldest boy has 3 godparents (it seemed like a good idea at the time) so he is overrun with toys at Christmas, birthdays etc.

The problem with giving kids toys that are too advanced for them is that by the time they are old enough to properly appreciate them, they have grown bored with, or, in many cases, wrecked the toy and never get the intended use from it. Also, having toys lying around the house that your kids don’t use is a waste of precious space that most homes simply don’t have.

Godparents often feel that their gift should be special and should stand out from the crowd. This can be a double edged sword, if you get it right and everyone loves the gift you can bask in the glory of being the cool godparent who always delivers. Get it wrong and prepare to be the subject of family ridicule at every birthday/Christmas until some other poor fool takes up the mantle!

As an uncle of five, father of two and godparent of one (all under 3), I believe I can call myself experienced in the buying and receiving of gifts for young kids, so here are my top 5 tips for godparents when buying gifts:

1. Big is not necessarily beautiful. Small, high quality toys can be far superior to bulky cheap ones.

2. You can never go wrong with books. There are some fantastic children’s books available these days.

3. Try and be different, its easy to get personalised or unique gifts online.

4. Be gender specific, it’s amazing how quickly boys go tractor and girls go dolly.

5. Do a bit of research (phone the child’s mother!)

As with all gift buying the secret is to give yourself plenty of time to get something decent. Godparents often forget their godchild’s birthday, so set up a simple reminder on your phone or email about a week in advance.

Christening gifts are a once off so it is best to avoid toys as people generally prefer a more commemorative gift that can be kept for years to come.

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Current Trends in Wedding Photography

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Wedding photography is an evolving field that requires artistic talent, vision, and highly technical expertise.

In the past wedding photography was almost always limited to stiff posses without much regard for the underlying story, emotion, romance, and behind the scene events of the wedding day.

Although there is still a big segment of the wedding industry that practices traditional photography with its preplanned poses, and recreation of the wedding peak events such as the kiss, the ring exchange, etc., the modern wedding couple demands a more contemporary approach to their wedding day.

Wedding photojournalism has been in vogue for the past decade. The central idea behind it has been the capture of the wedding events without any interference or direction from the wedding photographer. The photographer is there to capture the true essence of the wedding day. As a result of this realistic approach the photographs are a true representation of the wedding day. Hard core wedding journalistic will be totally opposed to posing any wedding related event. If it doesn’t not happen during the wedding it won’t be recorded. This includes family group photos.

Several photographers offer a hybrid approach to wedding photography, usually a combination of traditional and journalistic wedding photography. In this approach the photographer focuses on documenting the wedding day but the coverage also includes a session with the couple for formal posed or semi-posed photographs and also family group photos.

The latest trend in wedding photography is toward a more fashionable approach. Inspired on high-end fashion magazines such as Vogue, Elle, InStyle, Cosmopolitan, Glamour, GQ, American Photo, etc., and wedding magazines the photographer seeks to make the couple’s fantasies real.

In the fashion wedding photography approach the goal is to make the wedding couple look their best. Their romantic interplay is glamorized to its maximum expression. The everyday couple becomes like wedding celebrities. Attention to detail is required to achieve the perfect look. This approach requires a great deal of artistic talent behind the camera and also great computer image editing skill to produce a unique photo. Half the photo is made on the camera with the second half achieved though digital image editing and manipulation.

Which style is best, is for you to decide. In our experience a big segment of the wedding couples want to capture the reality, details and romance of the wedding day but at the same time they have fantasies about their wedding and the way they should look.

When making a decision for a wedding photographer look closely to the photographer’s portfolio and see how it agrees with your philosophy on how your wedding day should be photographed. Regardless of your philosophy please make sure that you select a master of the craft, you and the next generation deserve masterpiece memories of your wedding day.

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Pros And Cons of Using Microfiber Towels

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The invention of microfiber brought a revolution in the market few years back. Microfiber towels were successfully launched for cleaning and dusting. Microfiber towels even proved useful to clean oil stains. Right from its inception, this fiber was considered to be far more superior to other fibers available in the market. Microfiber is not only superior in quality but is also quite affordable so it became extremely popular in the cloth industry.

With an excellent cleaning capabilities these towels also became very popular at home for day to day use. This is why people started using such towels for heavy cleaning.

Prior to the invention of microfiber, people preferred to use cotton towels which had an excellent absorption power. But microfiber towels have very high absorbency as compared to cotton towels. Microfiber was an excellent alternative to the old cotton in various products like in microfiber bath towels, sportswear, dusting towels etc. Since these towels have very high absorbency, they are very often used by sports persons and in the gym since they effectively absorb sweat of the person. The average life of microfiber towel is many times more than other conventional towels.

Microfiber brought real change to our lives as it delivered excellent products which replaced other fibers used so far. It is considered to be the best material to wipe out all stains on furniture. If suppose you have spilled some liquid on table or some sauce in kitchen then a microfiber towel can be used to clean them perfectly without leaving a trace of the incident. This kind of towel is not only known for being the best absorbent and it also dries up quite fast.

Microfiber bath towels are extensively used at swimming pools because of its high absorption quality. When swimmers come out of the pool they wipe out their bodies using these. Also, since they are ready to use in very short interval of time as they dry up very quickly, the swimmer can use it again after the wash.

Microfiber bath towels are generally preferred by people living in colder regions where drying your towel daily after bath is not that easy. Even at room temperatures microfiber bath towels dry up much faster as compared to regular cotton bath towels, hence preventing your towel from acquiring mildew odor which initiates due to dampness.

Microfiber bath towel need special care while washing. An extra effort is required from your end to maintain such towels. You can easily wash cotton bath towels with hot water and soap in your washing machine, but washing these towels is a bit more elaborate. While washing a microfiber bath towel you need to follow the wash instructions given on your towel. By following these simple wash instructions you can enjoy using the microfiber towel for a very long time.

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Affiliate Masters Course: A Review

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The Affiliate Masters Course is one of the finest online education course if you want to make money by being an affiliate marketer.

It is a course that has excellent info on becoming the best affiliate that you can become and best part is that it is offered absolutely free of charge.

The experts in internet marketing have discovered and disclosed “the perfect affiliate system” With the free 10-day course that is aimed at helping you become a successful affiliate, you are guaranteed to meet success in online business! There’s no need to worry about anything. It is free of charge and totally hassle-free. Plus, you will following a step by step by process that would guide you through it all starting…

The course will teach you how to come up with a   unique  website concept. You will learn to brainstorm hundreds of profitable website niche ideas with keyword-focused content pages that are guaranteed to make you earn money… to attracting targeted, motivated traffic that redirects on your recommendations, and buys from the retailers you represent.

This is without doubt the ULTIMATE affiliate-earning resource for you.

One of the independent associateprograms.com authorities, Allan Gardyne has this to say about Affiliates Master Course:

“I don’t there’s any other report out there that is better at explaining to people how they can make the most out of affiliate marketing. What’s better? It’s free of charge!!”

The list of “firsts” developed by Affiliate Masters Course is endless.

In fact, the Affiliate Masters Course has become an Internet favorite. Not only is it updated regularly, it is also known for commencing a lot of “firsts” in the business. It is the one responsible for inventing the idea behind keyword brainstorming, researching keyword supply and demand, niche identification, and the creation of theme-based content sites. It was also the first, anywhere, to push for contextual text-based links.

Although in the past, the ideas that it introduced seemed to be a bit unacceptable, at present, it has become accepted and used by everyone all over the internet, and thus, all over the world. While everyone is still lagging behind the “old-new” ideas, this course was already out there giving away “new-new” ones.

Right now, the Affiliate masters revamped fourth edition is out!

Before staring your e-business, grab a hold of our course first because only then would you be able to start on the right track!

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Designer Perfumes That Leave a Sweet Smelling Trail

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Lovely is a women’s scent that smells of the fresh flowers and leaves a faint lingering trail from wherever she passes by. Women just can’t do without a fragrance as they all have a burning desire to smell good and look beautiful.

Though there are many different flowers used in making scents and perfumes but nothing can beat the smell of Rose which is the queen of flowers and has always been a favorite fragrance of the female genre in all ages. Nice smelling women’s perfumes help to stimulate the happy hormones that really make you more desirable and appealing. Women buy perfumes not as an accessory but as a part of their overall sense of self appraisal. Sweet scents ends up stimulating the happy hormones that keeps them up and about.

There are many brands of women’s perfume like Hugo, Boss, Calvin Klein and other designer perfumes and you also can’t ignore the sweet scent of the signature perfumes of celebrities that really make you smell classy. With the increase in awareness of the designer perfume brands women are becoming more and more attracted to buying the designer perfume brands that really end up making you the stylish women that you want to be.

Buying gifts for the special women in your life is really a very tough job as men are especially lost when it comes to selecting the best designer perfumes for the love of their life. They try to buy the one that appeals to them and makes their lady love look sexy and sensual. Buying men’s colognes and women fragrances are really great gifts for your family and close friends.

Designer brands have been developed for the fashion conscious women and the best thing is that they are not only available in perfume stores but can also be ordered through the online mode. It sure is the right of all women to look beautiful and smell beautiful too, so buying the perfect discounted fragrance will surely make her look more sensuous and appealing.

Most women are of the opinion that they have to pay a large sum of money for a good brand of fragrance but you can surely avoid this by shopping for discounted perfumes. Plus you also need to be careful as some of the stores that offer discounted perfumes actually offer imitation fragrances of the designer perfume brands so you need to be careful and visit the discounted stores that are reliable enough and sell genuine designer perfumes at discounted rates.

People who do not wish to overspend on designer brand labels can easily buy perfumes through the online medium as there are many cheap perfume stores online that really end up giving you the best affordable fragrances that you can get. You can also compare the price and brand of the perfumes as this is the only way that you can land up with the perfect collection of discount perfumes. Discount perfumes and discount colognes are being sold in the market at affordable prices and this is really done to meet the demands of the customers.

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The 8 Basic Punches Of Western Boxing

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The sport of western boxing has had a lot of fans since the early days of the late 19th century in America. Even when organized public fighting matches were still considered a crime punishable by time in jail and a fine they drew a horde of spectators. But then again, who doesn’t love a good fight?

Fighting way back then looked a whole lot different than fighting currently does. Over the years more science and research has been done, into human movement and fitness. The upright postures with hands held low that make early boxing easy to identify have been changed over the years.

In the 21st century, fighters appear more fluid, more aggressive, and in a crouched stance. Legs bent, body weight forward on toes. Unlike the fighters of yesteryear, today, a fighter today uses his hands as well as shoulders to obscure and protect that path that leads right to the “kisser”, or “button”.

The fighters main weapons continue to be his hands, while they also use a lot of holding, pushing, and leaning on strategies to wear down their opponent. With those weapons, there is generally an arsenal of 8 specific punches that a good fighter will develop. From these eight punches there is an incredible array of “combinations” that can be thrown as he tries to get past the defenses of the opponent in the opposite corner.

This list is a brief description of those 8 punches of boxing:

  1. “The Jab”. This punch is thrown from the lead hand. It’s quick, sometimes powerful and is used either to “keep your opponent off of you”, or to judge his distance while setting up a power punch.
  2. “The Cross”. This punch is from the rear hand and is a straight power punch. Usually used as a counter when your opponent throws a punch from the opposite side.
  3. “The Hook To The Jaw”. This punch comes from the lead hand from the side while keeping your elbow bent. The object is to come around the defense and connect with the side of the opponents face. The hook carries a lot of knock out power.
  4. “Rear Hand Hook”. Similar to the previous, because this punch comes from the rear, it’s generally used as a counter punch when your opponent has “left himself open”. The target could be the head as well as the body.
  5. “Lead Hook To the Body”. Again, from the lead hand “hooking” into the body. The target is mostly the ribs or kidney. This particular punch is so devastating that it, when landing successfully, has ended many, many fights with opponent still conscious.
  6. “The Overhand Punch”. This punch is a power punch also. It comes from the rear hand. It’s similar to the cross, however, it has a slight arcing motion to it. The purpose of this punch is go over the opponents targeting the face of the opponent. Imagine a baseball pitcher’s form and you’ll have the basic concept.
  7. “Lead Hand Uppercut”. The uppercut is used while the fighters are close. The object of this punch is to go under and behind the defense and land on either the chin or “solar plexus” of the opponent. The first is a knockout punch while the second is a “knock the wind out of you” punch that sets up the knockout punch.
  8. “Rear Hand Uppercut”. Very similar to the previous. Just as effective, but, carries a little less power. This is because the rear leg is not in position to generate as much upward force as the lead leg.

This list of 8 punches are what most boxers use as their arsenal against their opponent. Anyone can use them and they don’t have to be a boxer per se. Consistent practice is an excellent upper body workout that has many advantages. Not the least of which is building muscle while at the same time burning calories.

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